Collateral, In-Store Signage, Guidelines
Target wanted to promote their pharmacy and provide rewards to their guests for using their services. They needed a campaign that would bring in new pharmacy guests and encourage their current guests to continue coming back. Target Pharmacy Rewards was developed to work with the Red Card Campaign to provide benefits and discounts to their guests when they used there Red Card at the Target Pharmacy.

The visual identity of the marketing materials for Target Pharmacy Rewards required that a connection be made between the design elements used in the Pharmacy brand and the current Red Card campaign.