SMEAD
Fashion Folders
Smead is well known for providing innovative organization systems to businesses but wanted to expand and explore developing a line of fashion folders that could sell directly to retail customers. Smead needed help to design the folders and prepare a presentation that could be used as a tool to sell their new product line to office supply stores such as Office Depot.

Several folder design sets were created to explore how they could target different audiences (professional, male, female, student, etc). Research was a large part of this project to ensure that the fashion folder sets aligned with the current and future fashion/color trends of the time.

 

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