Logo, Website, Identity Guidelines and Mailer
MSS was going through a change in their business strategy and needed a name, logo and brand identity system that would represent and reflect their evolution. They wanted to re-organize their business and join together their many brands/services under one entity. Sightpath Medical was created to do just that.

The name and logo represent Sightpath Medical's commitment to the path that they have created for those in the ophthalmic field to locate the products and services that they need. The new logo and brand identity system was designed to stand apart from the competition and be more patient focused without losing the clinical/medical feeling that their doctor's have come to expect.