Logo, Identity System and Identity Guidelines
This independent, non-profit, literary press was in search of an new logo and brand identity system that would better represent their mission and company focus. Milkweed is dedicated to finding and publishing books that stir emotions, transcend boundaries and foster transformation in the hearts of their readers.

The logo and brand identity system were designed to fully encapsulate the vision of Milkweed Editions. The transformative nature of the butterfly was chosen to represent Milkweed's spirit and principles. The hand-drawn aspect of the logo along with the use of typography throughout their brand identity system, evokes artistic freedom, personal attention and Milkweed's commitment to the craft of literature.