Logo and Identity System
City Center Realty Partners is a modern firm equipped with the most up-to-date knowledge of complex commercial real estate. When they decided to change their name from City Center Retail to City Center Realty Partners they needed to update and refresh their logo and identity system to better represent the new direction of their company and the complete scope of their business.

They requested that the new logo be simple and solid with a european influence. At the same time it was important to them that there was some continuity from the previous logo iteration to ensure that its equity was leveraged.