Duet Lecture Series Invitation
This is an annual event put on by Capsule and Winthrop & Weinstine to educate and discuss topics that effect both the marketing and law side of your business.

The invitation for this event had to be an attention grabber to get people interested and excited about the upcoming lecture. This lecture was focused on the importance of designing your complete customer experience using all five of your senses. To provoke interest and to help better understand the topic the invitation was designed to give the recipient an experience that wasn't quite complete. By including a banana air freshener that smelled like bubble gum I was able to show what can happen when your experience is confusing or incomplete.